To create a minimal candle brand & packaging which would stand out in the industry.
Looked at creating a standout logo mark that could easily be used across both the print and digital space. Looked at creating an ecommerce store, packaging & branding which will align with the brand messaging.
Initial research into competitors, the industry & brand goals to ensure the branding would stand out and appeal to the target market. A ecommerce store would be created to sell the products to reach a wide audience and be accessible for their target audience.