Vase-&-Stem-Hero-Image

Vase & Stem

Florist

Services

Branding, Brand Stationery
Needing new branding to reflect their business and their product range of dried flowers. Needing to stand out against a competitive & saturated industry they wanted to ensure their branding would help reach new customers.
We created a full branding suite delivering primary logo assets, secondary, logo mark & custom illustrations to use across all their brand touch points. This branding was so refreshing to design. ⁠Using neutrals to represent the dried flowers they specialise in.⁠
Research & design concepts were created to compare two approaches to the branding. After reviewing the concept was chosen and rounds of refinements were made to get the colour pallet just right and looked at brand application mockups to showcase how the branding will be used.