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Sunrise Tarneit

Land Estate Development


Branding, Graphic Design
The problem: Sunrise Tarneit is a new land development estate to be built in Tarneit, Victoria. They require full branding for the estate as well as all design collateral including the estate brochure, styling of their masterplan, locality map styling and signage.
The solution: Full branding was developed from initial concepts, development and refinement for the brand assets which would then be rolled out across multiple touchpoints. Estate masterplan and locality map were then developed and styled inline with the new branding then applied to roadside signage. The estate brochure was then designed to bring all the elements together.
Step/Phase One: Initial branding research was conducted which included competitor research, target market research & inspiration direction. Brand concepts were then developed and presented for feedback and refinement. The final branding was then approved and all assets were exported. This included fonts, stock imager, logo variations, colour palette & brand graphics.

Step/Phase Two: With the approved branding the brand touchpoints were then created. This included roadside signage, real estate website imagery, masterplan & locality map styling and a 12 page brochure designed.

Step/Phase Three: The estate was then launched to the public with all touchpoints printed, uploaded and live to start selling!