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MDP

Construction Decks and Pergolas

Services

Branding
The problem: Matt came to us looking for branding for his new sister business ‘MDP Melbourne Decking and Pergola’s’, a new business to run along side his existing business Limitless Build. The branding needed to bring the two business together but stand alone also. The branding also needed to represent the characteristics of modern, professional and approachable, reaching the target audience of both men and women aged 35-45 who are home owners, landscapers and builders.
The solution: A custom branding suite was designed. We worked with our Branding Intensive package to deliver all their brand assets to get started with in only 5 days! We looked at the brand values, pain points of the customer & the target market to put together the branding concepts which would be represent the brand. A logo mark was created to use the ‘d’ and ‘p’ to bring together the sister company Limitless Build & the ethos of the business working start to finish. Creating an infinity symbol. Together the logo mark representing the business brand name and the values and service offered of MDP.
Step/Phase One: The project started with initial research into design inspiration, competitors & the target market following the branding questionnaire and meetings held together. Two creative direction approaches were then created for design directions we could take for their branding. After the creative direction was created we then put together two design concepts for their branding. This included primary, secondary logos with their full colour palette & font selection. We also included brand application mockups to showcase how their branding would be used across their brand touchpoints.

Step/Phase Two: With only minor changes to the colour palette and logo orientation their final branding was then approved.

Step/Phase Three: All final approved brand assets were then exported for the client to download in a share folder. A brand style guide was also created a guide to using their new branding and how to ensure consistency across all future brand touchpoints.

"Hannah provided us with exactly what we had hoped for. Her process was smooth, thorough and well planned. The end result exceeded our expectations and customer engagement was phenomenal. Will certainly be recommending mojo design to others. Thank you again.