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Kaico

Childrens Clothing

Services

Branding
Kaico is a organic kidswear brand who makes apparel using recycled materials and focuses on sustainability in their production. Targeting the eco conscious mum looking to purchase clothing for their kids. They required branding for their clothing & all brand touchpoints which reflected their brand values & messaging.
Branding was developed from earthy warm tones to convey the brands values. Primary, secondary and logo mark shown. The logo mark was created looking at the pattern from thread and incorporating into the typography. A new ecommerce website design, branding & product label design was required for the launch of the brand. Beautiful neutral tones were used across the branding to convey the soft, natural approach the brand uses.
Research & design concepts were created to create the best approach for the branding. Targeting the eco conscious mum looking to purchase clothing for their kids researching competitor brands & the industry. Rounds of refinements were made to get the colour pallet just right and looked at brand application mockups to showcase how the branding will be used. There new branding was then finalised and all final assets were completed for use.