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Concrete Haze



Branding, Brand Stationery
The problem: Amy at Concrete Haze, a handmade decor business, came to us with their old logo which was not conveying their messaging or brand look they wanted. Their old logo was hard to read and was overly detailed making it hard to read. They loved our previous work and new we would be a great fit to work together on their brand redesign. Wanting to have their new branding completed before launch we had a goal to work towards together.
The solution: We created branding which communicated their products & their specility of working with concrete. We wanted to communicate this in an abstract way which was approachable and would work in the future if they expanded their range. We created contrast in their logo type with a mix between a strong sans serif & script typeface. It explores the essence of ‘haze’ in the brand name and the use of texture in the brand pattern bringing together the product and values of the brand. We created a full brand suite including primary & secondary logos, brand patterns, logo marks, typefaces & brand colour pallet. We then created their brand packaging sticker and business cards to use when packaging their products to their customers. They worked with our Branding Intensive packaging + Add On’s.
Step/phase one: Research & concepts were created with two different design directions created to approach their business. Concepts were presented with rational into how they will work with their target market and convey the brand messaging. Step/phase two: The choosen concept was then refined with 1 round of refinements to get the colours finalised and logo marks approved. We created brand application mockups to showcase how the brand would be used to really visalise the concept. Step/phase three: All final brand assets were then created and exported to a share folder they could then download and use with easy. We then followed up with their packaging sticker & business card so she could start selling asap! Amy left a beautiful testimonial after working together and we couldn’t be happier with the final outcome.

She was immediately easy to work with, efficient, friendly, patient and very creative. She managed to bring my idea to life when I wasn’t even sure myself how to do it. Hannah went above and beyond to make my branding absolutely perfect.. I am so grateful our paths crossed.