We worked together using their initial mood boards to help with their new style direction, we researched the industry and competitors to ensure the design style was the best fit and would represent Cards of Calm as a business. Cards of Calm had our ultimate brand package to deliver the best selection of assets and ensure we could roll out the next stage with ease. After signoff we then progressed with their brand touchpoints which included, Affirmation Cards, Thank You Cards & Packaging Design.
We started with our branding questionnaire, Yasmine filled this out which also included her references for branding. We then discussed further, with numerous video calls, the direction to take her branding in. We went away and researched to then put together initial concepts for review. There was 2 concepts presented, both aligning with the style direction chosen and representing the essence of the brand. One direction was then chosen, refined and completed for a full asset handover which included Primary Logo, Secondary Logo, Brand Mark, Pattern, Brand Illustrations, Colour Palette, Fonts, Basic Brand Style Guide, Social Media Profile Image, Logo Cheat Sheet & Final File Formats (EPS, PDF, PNG, SVG & JPG).
After this we were able to start their brand touch points which included Brand Sticker, Thank You Card and Affirmation Cards.
We then progressed together onto their packaging. This was very important as the primary product and offering for Cards of Calm so it was important the packaging gave the best first impression and function. We work with a custom dieline and created a beautiful end result with emboss finishes. Cards of Calm then had all the assets to then look at launching their business proudly!
