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Bomby X Haircare



Branding Intensive
The problem: Kara from Bomby X came to use to create their new business branding after loving the work they had seen us complete in our portfolio. They wanted to create unique branding which would stand out in their industry & convey their brand messaging. They wanted something fresh, bright which conveyed fun and summer.
The solution: We worked with our Branding Intensive packaged to deliver all their brand assets to get started with in only 5 days! We looked at the brand values, pain points of the customer & the target market to put together the branding concepts which would be represent the brand. We explored the colours & tones of a carefree summer swimming in the ocean and relaxing. The concept created highlights the fun side of the brand with an approachable, aesthetically pleasing look which emotes the love for all things fun. A clean, sleek & modern san serif typeface was used. A timeless minimal logotype was created that is versatile to use across their range. We created both their branding then following up with social media Canva templates they could use as well as product label packaging for their first product range.
Step/phase one: We researched design inspirtation, competitors & created 2 creative direction approaches we could take for their branding. After the creative direction was created we then put together two design concepts for their branding. This included primary, secondary logos with their full colour palette & font selection. We also included brand application mockups to showcase how their branding would be used across their brand touchpoints. Step/phase two: With no refinements required their final branding was then approved and we exported all final brand assets for the client to download in a share folder. Step/phase three: Their custom Canva social media post templates was then created so their branding would be consistent across their platforms. Templates were created as flexible layouts to give the client the best use of their templates. We then created their 250ml product range labels for their first batch of product packaging, applying their new branding and ensuring their products will stand out in their industry. Bomby X then was ready to launch with a launch party to get their products in their customers hands!

So just wanted to say once again you have made this whole experience just so wonderful & easy. You’re the best to work with & I'm so excited to see it all come together in a few months.